Principles and practice of marketing /
Jobber, David, 1947-
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick, - 7th ed. - London McGraw-Hill Education, c2013. - xxvi, 885 p : col. ill., 1 col. port. ; 27 cm. + 1 CD-ROM.
Previous ed.: 2007
9780077140007 0077140001
Marketing -- Europe -- Case studies.
Marketing.
HF 5415 / job
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick, - 7th ed. - London McGraw-Hill Education, c2013. - xxvi, 885 p : col. ill., 1 col. port. ; 27 cm. + 1 CD-ROM.
Previous ed.: 2007
9780077140007 0077140001
Marketing -- Europe -- Case studies.
Marketing.
HF 5415 / job