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Marketing /

Grewal, Dhruv.

Marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. - 5th ed. - li, 679 p. ill, col:

Includes index

ISBN: 9780077729028 (alk. paper) 0077729021 (alk. paper)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / gre

Dewey Class. No.: 658.8

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