Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. - 12th ed. - xliv, 740 p.; 29 cm
9780077861032 (alk. paper) 0077861035 (alk. paper)
Marketing.
HF 5415 / ker
658.8
Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. - 12th ed. - xliv, 740 p.; 29 cm
9780077861032 (alk. paper) 0077861035 (alk. paper)
Marketing.
HF 5415 / ker
658.8