Strategic brand management: (Record no. 154)

MARC details
001 - CONTROL NUMBER
control number ocm17347928
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273779414
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273779419
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132664257 (hbk.)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 69
Item number kel
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
Dates associated with a name 1956-
245 10 - TITLE STATEMENT
Title Strategic brand management:
Remainder of title building, measuring, and managing brand equity/
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 4th Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 590 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Angutech Library - Kumasi Campus Angutech Library - Kumasi Campus General Stacks 09/07/2022   HD 69 kel 1100000312 09/07/2022 C1 09/07/2022 Book EOA
    Library of Congress Classification     Angutech Library - Kumasi Campus Angutech Library - Kumasi Campus General Stacks 09/07/2022   HD 69 kel 1100000378 09/07/2022 C2 09/07/2022 Book EOA
    Library of Congress Classification     Angutech Library - Kumasi Campus Angutech Library - Kumasi Campus General Stacks 09/07/2022   HD 69 kel 1100000314 09/07/2022 C3 09/07/2022 Book EOA
    Library of Congress Classification     Angutech Library - Kumasi Campus Angutech Library - Kumasi Campus General Stacks 09/07/2022   HD 69 kel 1100000313 09/07/2022 C4 09/07/2022 Book EOA
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