Strategic brand management: (Record no. 154)
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001 - CONTROL NUMBER | |
---|---|
control number | ocm17347928 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273779414 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273779419 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780132664257 (hbk.) |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD 69 |
Item number | kel |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/27 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane. |
Dates associated with a name | 1956- |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management: |
Remainder of title | building, measuring, and managing brand equity/ |
Statement of responsibility, etc. | Kevin Lane Keller. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th Global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 590 p. : |
Other physical details | col. ill. ; |
Dimensions | 29 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
General subdivision | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
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Library of Congress Classification | Angutech Library - Kumasi Campus | Angutech Library - Kumasi Campus | General Stacks | 09/07/2022 | HD 69 kel | 1100000312 | 09/07/2022 | C1 | 09/07/2022 | Book | EOA | |||||
Library of Congress Classification | Angutech Library - Kumasi Campus | Angutech Library - Kumasi Campus | General Stacks | 09/07/2022 | HD 69 kel | 1100000378 | 09/07/2022 | C2 | 09/07/2022 | Book | EOA | |||||
Library of Congress Classification | Angutech Library - Kumasi Campus | Angutech Library - Kumasi Campus | General Stacks | 09/07/2022 | HD 69 kel | 1100000314 | 09/07/2022 | C3 | 09/07/2022 | Book | EOA | |||||
Library of Congress Classification | Angutech Library - Kumasi Campus | Angutech Library - Kumasi Campus | General Stacks | 09/07/2022 | HD 69 kel | 1100000313 | 09/07/2022 | C4 | 09/07/2022 | Book | EOA |