Cateora, Philip R. <br/><br/>
International marketing  
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 14th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xxxi, 711 p. :  ill. (chiefly col.), maps ;  29 cm. 
<br/><br/><label>ISBN: </label>9780073380988 (alk. paper) 0073380989 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises<br/>Intercultural communication
<br/><br/><label>LC Class. No.: </label>HF 1416  / cat 
<br/><br/><label>Dewey Class. No.: </label>658.8/4