TY  - GEN
AU  - Cateora,Philip R.
AU  - Gilly,Mary C.
AU  - Graham,John L.
TI  - International marketing 
SN  - 9780073380988 (alk. paper)
AV  - HF 1416 cat
U1  - 658.8/4 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Export marketing
KW  - International business enterprises
KW  - Intercultural communication
ER  -