Kotler, Philip, <br/><br/>
Marketing management/ 
Philip Kotler, Kevin Lane Keller.   
 - 15th ed., Global ed.   
 - Boston, Mass.  :  Pearson,  2016. 
 - 714, 194 p.  :  ill. ;  28cm  
<br/><br/><label>ISBN: </label>9781292092621  1292092629  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.  <br/>Marketing / Management. 
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / kot