Kurtz, David L. <br/><br/>
Principles of marketing / 
David L. Kurtz, Louis E. Boone. 
 - 12th ed. 
 - Mason, Ohio :  Thomson South-Western,  2006. 
 - lii, 656 (A-6, N-10-, G-14, I-18) p. :  ill.  28 cm. 
<br/><br/> Previous ed.: 2003.  "International student ed." - on cover.<br/>Includes biliographical references and index 
<br/><br/><label>ISBN: </label>0324323794 9780324323795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / kur 
<br/><br/><label>Dewey Class. No.: </label>658.8