TY  - GEN
AU  - Kurtz,David L.
AU  - Boone,Louis E.
TI  - Principles of marketing
SN  - 0324323794
AV  - HF 5415 kur
U1  - 658.8 22
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson South-Western
KW  - Marketing
N1  - Previous ed.: 2003; "International student ed." - on cover.
Includes biliographical references and index
ER  -