Principles of marketing / 
Philip Kotler ... [et al].  
 - 6th European ed. 
 - Boston :  Pearson Education,  2013. 
 - xxx, 636 (A28, R24, G8, C2, I36) p.   ill 
<br/><br/><label>ISBN: </label>9780273742975 0273779826  9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / kot 
<br/><br/><label>Dewey Class. No.: </label>658.8