Jobber, David,    1947-  <br/><br/>
Principles and practice of marketing /  
David Jobber,  Fiona Ellis-Chadwick,  
 - 7th ed.   
 - London   McGraw-Hill Education,    c2013.  
 - xxvi, 885 p :    col. ill., 1 col. port. ;    27 cm. +    1 CD-ROM.   
<br/><br/> Previous ed.: 2007   
<br/><br/><label>ISBN: </label>9780077140007 0077140001   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Europe -- Case studies.  <br/>Marketing.  
<br/><br/><label>LC Class. No.: </label>HF 5415  / job