TY - GEN AU - Jobber, David, AU - Ellis-Chadwick, Fiona TI - Principles and practice of marketing / SN - 9780077140007 AV - HF 5415 job PY - 2013///. CY - London PB - McGraw-Hill Education, KW - Marketing KW - Europe KW - Case studies. KW - Marketing. N1 - Previous ed.: 2007 ER -