Grewal, Dhruv. <br/><br/>
Marketing / 
Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. 
 - 5th ed. 
 - li, 679 p.  ill, col: 
<br/><br/> Includes  index 
<br/><br/><label>ISBN: </label>9780077729028 (alk. paper) 0077729021 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / gre 
<br/><br/><label>Dewey Class. No.: </label>658.8