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Strategic Marketing Management: A business process approach / Luiz .Moutinho, Geoff Southern, by
Publication details: Australia Cengage Learning 2010
Availability: Items available for loan: Angutech Library - Kumasi Campus (2)Call number: HF 5414 mou, ...

2.
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Marketing management/ Philip Kotler, Kevin Lane Keller. by
Edition: 15th ed., Global ed.
Publication details: Boston, Mass. : Pearson, 2016
Availability: Items available for loan: Angutech Library - Kumasi Campus (4)Call number: HF 5415.13 kot, ...

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