| 000 | 00569 a2200193 4500 | ||
|---|---|---|---|
| 001 | ocm17347928 | ||
| 020 | _a9780273779414 | ||
| 020 | _a0273779419 | ||
| 020 | _a9780132664257 (hbk.) | ||
| 050 | 0 | 0 |
_aHD 69 _bkel |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aKeller, Kevin Lane. _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management: _bbuilding, measuring, and managing brand equity/ _cKevin Lane Keller. |
| 250 | _a4th Global ed. | ||
| 260 |
_aBoston : _bPearson, _c2013. |
||
| 300 |
_a590 p. : _bcol. ill. ; _c29 cm. |
||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 942 | _2lcc | ||
| 999 |
_c154 _d154 |
||