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Strategic brand management: building, measuring, and managing brand equity/ Kevin Lane Keller.

By: Publication details: Boston : Pearson, 2013.Edition: 4th Global edDescription: 590 p. : col. ill. ; 29 cmISBN:
  • 9780273779414
  • 0273779419
  • 9780132664257 (hbk.)
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HD 69 kel
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Holdings
Item type Current library Call number Copy number Status Notes Barcode
Book Book Angutech Library - Kumasi Campus General Stacks HD 69 kel (Browse shelf(Opens below)) C1 Available EOA 1100000312
Book Book Angutech Library - Kumasi Campus General Stacks HD 69 kel (Browse shelf(Opens below)) C2 Available EOA 1100000378
Book Book Angutech Library - Kumasi Campus General Stacks HD 69 kel (Browse shelf(Opens below)) C3 Available EOA 1100000314
Book Book Angutech Library - Kumasi Campus General Stacks HD 69 kel (Browse shelf(Opens below)) C4 Available EOA 1100000313

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